Stay on the cutting edge of technology and ensure that you’re easy to find, whether your clients are searching on Google, ChatGPT, or another platform.
Don't just take our word for it. Hear what our clients have to say about our team!
Scott Broome
Board of Directors, GLDev
CEO, MUSC Health
Steve Hudson
Head of School, Coastal Christian Academy
Zach Justice
Owner, Old Skool Outfitter
We ensure your website meets all technical standards. Our technical SEO service optimizes your site structure, improves page speed, and ensures mobile responsiveness—vital factors in today’s competitive online landscape.
From keyword optimization to content refinement, we work to enhance your site’s relevancy and authority. We also build quality backlinks and manage your online reputation to support your growth.
We specialize in local SEO for Charleston, SC and Columbia, SC - in addition to South Carolina and the broader Southeast, United States. Our localized approach ensures that your business stands out in your community and regional market - and that goes for wherever local is for you. Many of our clients have a presence nationally and internationally - so we’re comfortable operating for SEO strategy across the globe.
We identify high-impact keywords (short- and long-tail) and map them to your content architecture, ensuring every page targets intent-driven queries. No more guesswork—just data-backed paths to higher rankings.
What do people really think about you? From forums, to online review organizations like Google or Yelp, we help you manage your public reputation to help ensure your public feedback is honest and fair.
Track ROI with clear dashboards showing traffic growth, keyword rankings, and conversion trends. Monthly reports include actionable insights.
A new field has just emerged - GEO. Multiple AI search engines have flooded the market, becoming the top apps in the world, and decreasing Google’s search monopoly for the first time since its inception. We're staying at the forefront of digital marketing technology to help your organization become a top options for AI agents when your target customer is looking for your product or service. This is a new, dynamic field and we’re putting in a large investment to trail blaze at the forefront.
Ranking in generative AI results (like ChatGPT, Gemini, Deepseek, etc.) is becoming crucial. Is your organization even on the radar? We can check the data for you and create a strategy on how to manage your content in a way that helps you build a strong foundation for the future of AI so that you can be the go-to-answer now and long-term.
Craft AI-friendly content that aligns with how LLMs (Large Language Models) scrape and prioritize information. We’ve been working on large AI projects for years, and we understand the content that LLMs are looking for. Using advanced tools, we optimize heading structures, improve metadata, and employ the latest AI search expert techniques to ensure your content is primed for top rankings. This includes voice search optimization for voice queries (e.g., "best Italian restaurant near me").
Secure “position zero” in AI overviews and answer boxes by structuring content for clarity, brevity, and direct value. Google still has 90% of search volume - if you can appear via Gemini before other organizations even have a chance with paid ads, you have a huge competitive advantage that thousands of dollars a month in ad spend won’t get you.
Ensure your business is recommended in AI-generated local guides. Optimize for location-based phrases and LLM trust signals. AI is a global tool that we can leverage for your neighborhood.
We monitor and refine how AI tools describe your brand. We can work to counter misinformation and highlight differentiators in real-time when people use AI search that functions off of daily-changing content.
We combine artful design with strategic thinking to craft brand narratives that resonate with your target audience. Every piece of creative we produce, from visuals to copy, helps tell your unique story. We focus on telling the right stories, to the right people, in impactful and memorable ways - understanding that you are the best expert in you.
We don’t just deliver; we co-create with you. Our client-focused approach ensures that your expertise shapes the project - we invest in understanding you, your goals, your vision, and collaborate to bring those to life. When you work with Half Dreaming, you work with us: we’re local, all work is done in house, and we’re careful to take on a limited number of retainer based projects to ensure we are available to provide high-quality design work that drives your business.
Data backed design is at the heart of what we do. We go beyond aesthetics and put strategy at the heart of everything. By marrying data insights with imaginative concepts, we produce creative that doesn’t just look good but also drives real, measurable results. Data is our guide, design is our approach.
Whether you need a full branding package, content creation, digital campaigns, or experiential marketing, our diverse multi-medium approach brings a wide range of skill sets and perspectives, ensuring you get all your creative needs met under one roof. Your design, marketing, and branding are a web where everything connects and builds your organization’s experience. Your stakeholders are at the center; we help clients by using a variety of approaches so that we only implement what works.
From the first brainstorming session to final delivery, and even beyond, we’re here to guide, advise, and adapt. Our commitment doesn’t end when the project does; it continues as we track performance and identify future opportunities to strengthen your brand. We help companies from early stage startups to fully-developed industry leaders; supporting from conception to implementation, adaption, and iteration. We succeed when you do.
SEO, or search engine optimization, is the process of optimizing your website to rank higher in search results on websites like Google, Bing, or DuckDuckGo organically. It increases your online visibility, drives traffic to your website, and ultimately helps your business grow.
People ask AI for recommendations on all sorts of products and services, and AI combs the internet to try to find the best recommendations. At Half Dreaming, we are keeping up with how many different AI platforms are changing, and what AI is looking for and prioritizing in these searches. Our role is to leverage your credibility to persuade these AI engines that your organization is the best answer for key items you want to rank in. This includes deep investigation across many platforms, and creating a broad presence across the internet, prioritizing AI-first content style and platforms.
SEO is a long-term strategy. While some improvements can be seen within as little as a few weeks, significant results typically take several months as we build authority over time. Search engines prioritize long-term authority to protect their users, so the best results in SEO can be measured over the time period of a year or more.
We offer regular, detailed reports that cover key metrics such as organic traffic, keyword rankings, and conversion rates. This helps you track progress and understand the impact of our work. We typically report once per month on SEO progress.
Effective keyword optimization ensures that your content matches what potential customers are searching for. By targeting high-value keywords and incorporating them naturally, we improve your site’s relevance, boost organic traffic, and enhance overall search rankings.
Technical SEO focuses on optimizing your website’s infrastructure—such as site speed, mobile-friendliness, and secure connections—to help search engines crawl (search) and index (analyze) your site efficiently. This foundation is crucial for achieving and maintaining high search rankings. Technical SEO is not enough to succeed in SEO in and of itself, but it is a prerequisite to succeeding in SEO.
We track key performance indicators (KPIs) like organic traffic, keyword rankings, conversion rates, and engagement metrics. This shows us how many people are visiting your website, what kind of words are getting them there, how many people are buying your product/service once arriving on your website, and how much people are engaging with various aspects of your website once there. Regular, detailed reporting allows us to adjust our strategies and ensure that your SEO investment is delivering measurable results. The more people on your website who are buying your service, the better it is for your business, and the more successful our campaign has been. We don’t prioritize vanity metrics - we want to see real revenue growth through SEO.
Our team continuously monitors industry news, participates in expert forums, and engages in ongoing training. We have a lot of data across multiple industries that we monitor daily This proactive approach ensures that we quickly adapt our strategies to align with the latest search engine updates and best practices.
Absolutely. We specialize in local SEO, optimizing elements such as your Google My Business profile, Bing Places for Business, local citations, and customer reviews. Our local, targeted approach boosts your visibility in local SEO searches for areas like Charleston and Columbia, SC and beyond.
We perform thorough competitive analysis, including PPC competitive analysis, to understand your market landscape. SEO does include a mix of paid and organic traffic, so we consider both aspects and deep dive on both to find the highest leverage aspects for your business. If you’re paying for clicks, making sure that this works in tandem with the keywords you’re ranking for in SEO can be important. Our use of heat maps on websites help ensure that both SEO and PPC convert. This insight allows us to refine both paid and organic strategies, ensuring your brand stands out against competitors in search results.
Our integrated approach aligns your content across social platforms and your website. By enhancing engagement and building quality backlinks, we combine SEO and social media marketing services to boost your online presence and drive more traffic. Search engines, including AI searches, have been continuously prioritizing social media. And, social media has its own search engines to rank on. So, the online digital marketing web is more complex and nuanced than ever, and requires much higher inputs and management, largely due to AI.
We work with a diverse range of industries—from tech startups and retail businesses to hospitality, churches, and local service providers. Our tailored strategies are designed to meet the unique needs of each sector, ensuring effective results regardless of industry. We’ve found that working across multiple sectors helps us use the best from each industry to enhance insights, and provide unique content.
