We craft brands that stand out in crowded markets, so your target audience can’t get you out of their head.
Don't just take our word for it. Hear what our clients have to say about our team!
Scott Broome
Board of Directors, GLDev
CEO, MUSC Health
Steve Hudson
Head of School, Coastal Christian Academy
Zach Justice
Owner, Old Skool Outfitter
We create unique logos that capture the essence of your business. Our logo design services make sure your brand is instantly recognizable. We focus on building logos that are simple, distinct, appropriate, and effective. If you’re not ready for a full brand kit, we’re happy to get you started with the logo.
We build your overall brand identity—selecting the right colors, fonts, and style that tell your story. Our brand identity services ensure your brand experience is consistent and effective everywhere that people engage with your organization.
Refreshing or completely overhauling your brand’s identity to better align with your evolving goals, audience, or market trends.
Designing business cards, letterheads, packaging, and other materials to ensure a consistent and professional brand presence.
Creating a comprehensive style guide that outlines how your brand should be represented visually and verbally across all touchpoints.
Evaluating your current brand’s strengths, weaknesses, and opportunities to provide actionable insights for improvement.
A rose by any other name may smell just as sweet… but the same does not apply to corporations. You’re in a competitive industry. We help name businesses, products, and services. Crafting catchy, meaningful taglines that communicate your brand’s message and resonate with your target audience.
Collaborating with legal experts to ensure your brand name, logo, and other assets are protected and don’t infringe on existing trademarks.
We also provide additional options like branding and identity design services and branding and website design to cover all your needs.
We combine artful design with strategic thinking to craft brand narratives that resonate with your target audience. Every piece of creative we produce, from visuals to copy, helps tell your unique story. We focus on telling the right stories, to the right people, in impactful and memorable ways - understanding that you are the best expert in you.
We don’t just deliver; we co-create with you. Our client-focused approach ensures that your expertise shapes the project - we invest in understanding you, your goals, your vision, and collaborate to bring those to life. When you work with Half Dreaming, you work with us: we’re local, all work is done in house, and we’re careful to take on a limited number of retainer based projects to ensure we are available to provide high-quality design work that drives your business.
Data backed design is at the heart of what we do. We go beyond aesthetics and put strategy at the heart of everything. By marrying data insights with imaginative concepts, we produce creative that doesn’t just look good but also drives real, measurable results. Data is our guide, design is our approach.
Whether you need a full branding package, content creation, digital campaigns, or experiential marketing, our diverse multi-medium approach brings a wide range of skill sets and perspectives, ensuring you get all your creative needs met under one roof. Your design, marketing, and branding are a web where everything connects and builds your organization’s experience. Your stakeholders are at the center; we help clients by using a variety of approaches so that we only implement what works.
From the first brainstorming session to final delivery, and even beyond, we’re here to guide, advise, and adapt. Our commitment doesn’t end when the project does; it continues as we track performance and identify future opportunities to strengthen your brand. We help companies from early stage startups to fully-developed industry leaders; supporting from conception to implementation, adaption, and iteration. We succeed when you do.
Branding is the process of creating a unique look and feel for your business. Yes this includes designing a logo, choosing colors, fonts, etc. – but the heart of branding is crafting a message that tells your story, and helps your target audience connect with your organization. We help with all of these things and more in building your brand.
Brand identity design is about creating a complete look for your business. It includes your logo, color scheme, fonts, and overall style - this can then be applied across a million different types of assets and graphics.
Most branding projects take a few weeks from the first consultation to the final design. The timeline depends on your specific needs as far as timeline, research, number of assets, etc. For large corporations with extensive reach, and complex stakeholder networks, this process can take months.
We work with startups, small businesses, and larger companies. Our services are designed to fit any size business. We love working with a mix of organization sizes, and types.
We’re a local company with experience working with local, national, and global brands. We put in the time to deep-dive and understand your organization, and its history and competitive landscape. We don’t outsource, we take a friendly, collaborative approach - working closely with you to create a brand that custom fits your organization. We are unique minds, with unique perspectives, who love to collect data, and help people fall in love with you sooner and easier.
Absolutely. We offer branding and website design services to ensure your online presence matches your brand identity. Your web design is often one of your largest digital brand impressions.
Yes. After we finalize your logo or brand identity, we can create a detailed style guide outlining fonts, colors, and usage rules to keep everything consistent. We can also help create guidelines for existing brands in case your last design agency “forgot."
That’s no problem. We offer rebranding in-addition to helping you reform and/or build out a cohesive brand presence for your organization.
Well, that’s part of where we come in as brand experts. We can help you diagnose where you and your organization are, where you’ve been, and where you’re going to help inform these kinds of decisions. We believe in long-term collaborative partnerships, not quick solutions. As a strategic creative partner, we’ve refined our process with dozens of corporations to help provide strategic direction to questions like these.
You can reach out to us to set up a free consultation (we’d reach out, but we may not know you wanted a new brand if you’re reading this FAQ). We’ll discuss your needs and help you choose the best services—whether it’s custom logo design, a full brand development with assets, a large suite of research and focus groups, or anything here, there, and in between.
